Here's another brilliant example of online marketing and how marketers are using the web to connect with their target audiences. Demonstrating clearly that the opportunities of online marketing are only limited to how far we, as marketers can push the envelope, Barclays Bank in the UK has initiated an online GTA type game. Built around an interactive virtual city, this flash game aims to educate bank customers on learning nuances of money management.
Creating a bank account, current account vs savings account, Swiping your card, standing instructions on payments, staying safe of investment scams, basics of having a permanent address, respect in society, honesty and integrity in work and in life are only some of the things this game attempts to teach by rewarding the good.
Sounds clichéd but I think this works well for the clearly defined target audience, the early teens that Barclays is attempting to connect with. It even has a facebook angle to the game (I didn’t get around to using that so not commenting on that, yet. You cannot afford to go interactive without going social.)
Clean, simple and super effective game play is the icing on this cake. This reminds of what we had experienced with Times of India and the 'Newspaper In Education' they drove in schools. For me, this is a brilliant marketing inititative. Well done Barclays!
It would be realy interesting to know what drove them on this route. Feel free to check www.56sagestreet.co.uk and experience this for yourself.
Creating a bank account, current account vs savings account, Swiping your card, standing instructions on payments, staying safe of investment scams, basics of having a permanent address, respect in society, honesty and integrity in work and in life are only some of the things this game attempts to teach by rewarding the good.
Sounds clichéd but I think this works well for the clearly defined target audience, the early teens that Barclays is attempting to connect with. It even has a facebook angle to the game (I didn’t get around to using that so not commenting on that, yet. You cannot afford to go interactive without going social.)
Clean, simple and super effective game play is the icing on this cake. This reminds of what we had experienced with Times of India and the 'Newspaper In Education' they drove in schools. For me, this is a brilliant marketing inititative. Well done Barclays!
It would be realy interesting to know what drove them on this route. Feel free to check www.56sagestreet.co.uk and experience this for yourself.
