Here's my take on how to work effectively with outsourced marketing partners
- Be clear, yourself - why are you doing what you're doing
- Vet your partner thoroughly. Once chosen, respect them for the value they bring
- Involve them in the thinking process - gives a sense of ownership
- Support them in understanding your business – budget for required time; resources
- Crystal clear brief - devil's in the details; overview, target audience, key messages, promise, value prop, competitive landscape,
- Foster an open and mature sharing environment based on reasoning; acknowledge / appreciate the positives;
- Give them the space to breathe, yet stay on top - walk in their shoes and understand/address issues;
- Monitor progress - milestone based dashboard is a good starting point
- Right set expectations - iterations; course corrections; decsion making unit
- Post-delivery review – present your criticism here; be open to theirs too
- Ensure satisfactory project delivery is two-sided; Close the loop with the payments as committed
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