About a year ago, I actually got into making our official website. Below is a list of seo tips and tricks that worked for me. This by no means is complete and exhaustive, however, should serve as a great start for anyone looking to make seo work for them without hirirng and external seo consultant.
- Domain: If the domain name that you choose has presence of your key word, It helps a lot in contributing to your SEO
- Review: Review your current standing on search results
- Register and claim your website on Google Webmaster Tools and Google Analytics
- Page Title: Give every page a seperate Page Title and an H1 tag. Include your keyword in the title tag, if possible.
- Meta Tags: Wikipedia has this to say about meta tags: "Meta elements are HTML or XHTML elements used to provide structured metadata about a Web page". These links should help get clarity http://en.wikipedia.org/wiki/Meta_tags ; http://www.w3schools.com/tags/tag_meta.asp
- Site Navigation: Ensure the navigation across all pages has a logical flow to it. Also ensure the home page links to all or as many as pages as possible and all the pages link back to the home page and as many other pages.
- Content: Nothing works better than actually having quality / relevant content
- New Content: Frequently updated sites tend to get a higher results
- Keywords: Research them well. Compare with others on their usage. Remember, you know your business best, no external agency can know this better than you.
- Keyword Density: Frequency of your keyword helps.
- Keyword Presence: Put your keywords into high-value elements (h1-h4, img alt text, ul’s, dl’s)
- Cross Linking: Cross link content on your website.
- Link Back: Link back your orignal content to your website.
- External Links: Get links from other good / established websites.
- Sitemap: Create and Submit a sitemap. Submission can be done using Google Webmaster Tools
- URLs: Try and optimize your URLs to include the intended key words
- Tweak: Use tools like the webmaster tools / google analytics to constantly monitor and tweak.
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