Monday, January 11, 2010

Can you learn Digital Marketing in a classroom?

A couple of days ago, I signed up for a course on digital marketing being offered by IAMAI that starts tomorrow. Sometime this morning, Tanu asked me if I was excited about it and looking forward to it.

Somehow, without much effort i have always managed to right-set my expectations with almost everything i do. While i always hope for the best case scenario and am prepared for the worst, i find this little habit really helpful.

I sure am looking forward to the madness i hope this is. Can you imagine a discussion full of marketing specialists, each one of whom have their own idea about how things should be and why. I'm looking forward to getting my hands dirty with 'digital marketing', which i dont think my people have too idea about. I am hoping to have meaningful interactions where i can get to learn from the facilitators and peers' experiences.

Learning happens when you either burn your fingers yourself or learn from others experiences and I havent been able to do either in sometime and for the interaction craving person i am, this just seems perfect.


Hopefully this would give me clarity on where i stand and help me come out knowing more. What is also interesting to note is most of the facilitators are media folks and considering how much I enjoy teaching, wondering if this will open up anything.

Anyways, will wait till tomorrow night to find out how this goes!

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