Some people believe that ideas arise even without thinking. I believe in ideas that arise when you put your mind to it. I know that organizations that promote a work culture that encourages ideation will do far better than the organizations that dont. Having driven a start-up for 6 years, I've seen this work.
It's kinda funny when you look at some of the most seasoned professionals and see how starved they are for ideas. I always wondered what limits them from being able to ideate as they owe their senior positions in the corporate hierarchy partly to ideas they once brought to the fore. Reflect on your company's clients and you'll see that half of them want to meet with you and interact hoping that either you would give them new ideas or through your interaction they'd be able to think of something new. If you are unable to break through, offer them an idea, repeat process untill sucessful.
Have you noticed how ideas pop with interaction. I enjoy interacting with a few people here coz everytime i do, ideas flow. Now, almost always those ideas are for things they are doing, so obviously they go forward to the management as their ideas, not mine. Do i mind that? Guess not. Does it help my cause? No sir!
We all know and have experienced managers feeding off their subordinates for ideas but what we do need to watch out for is when these ideas get flagged up to the senior management as their own. Can something be done so that ideas get credited where they should? Would you as a manager be open enough to putting forward your subordinates idea knowing he has more to gain from it than you?
I take pride in saying that in my six years driving a start-up, not one team member worked without contributing an idea that worked!
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